Personalisation

How to enhance personalisation by optimising product feeds for trends

Today, fashion retailers face a rapidly changing landscape characterised by rising labour and material costs, persistent shipping delays, and shifting…

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The power of personalisation in grocery retail

Over the last four years consumer behaviour has undergone a profound transformation, none more apparent than in the realm of…

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A guide to personalisation

Understand customer segmentation Begin with a deep understanding of your customer base. Segment your audience based on demographics, behaviours, and…

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5 ways retailers can balance personalisation with transparency

The world of retail has undergone a seismic shift in recent years, and the impact is being felt across the…

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How Frasers Group scales personalisation across its family of brands

UK-based Frasers Group started as a small sports shop in 1982. Over the last four decades, the company has established…

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Online customers value personalisation and speedy order fulfilment above all else

Research conducted by KPS – one of the UK’s leading e-commerce consulting partners using rapid methodology and best-of-breed, agile technology…

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Personalisation is more than PR

Personalisation has got a lot of bad press over the last year. Adidas was forced to pull a social media…

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The case for personalisation

From the dawn of modern consumerism offering a personal touch was a key differentiator for high-quality retailers and service providers…

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Personalisation and its role in retail

In order to encourage footfall and, by extension sales, retail stores are having to work twice as hard to stand…

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Payments: the key to personalisation in retail

Retailers are cost-cutting, trialling customer policies and experimenting with tech such as smart mirrors in the aim of securing their…

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