Authentic Brands

Apr- 2023 -

4 April

News

Sofia Floris

Authentic Brands to acquire Boardriders

Global brand development Authentic Brands Group has made a binding offer to acquire Boardriders, a global action sports and lifestyle…
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Mar- 2022 -

4 March

Clothing & Shoes

Lewis Catchpole

Authentic Brands completes Reebok acquisition

Authentic Brands Group (ABG) has announced that it has completed the acquisition of Reebok from Adidas in a £1.75bn deal.…
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