Adidas

Adidas raises profit guidance amid ‘strong’ Q1 results

Adidas has raised its profit guidance from €500m (£426.8m) to €700m (£597.6m) following a “better-than-expected” performance in the first quarter…

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Adidas raises FY profit guidance amid strong Q1

Adidas has upped its profit guidance for the year after it revealed its Q1 profits increased to €336m (£287m), up…

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Adidas reports first loss in 30 years after Kanye fallout

Adidas has posted its first loss in more than three decades following the financial blow from abandoning its deal with…

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Adidas to sell remaining Yeezy stock

Adidas has reported an operating profit of €268m (£229m) in 2023, compared with its previous guidance of a €100m (£85m)…

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Adidas appoints new head of global HR

Adidas has appointed Michelle Robertson as executive board member, responsible for global human resources, people and culture, effective from 1…

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Adidas ups full-year guidance following Yeezy sale boost

Adidas has raised its full-year guidance following better than expected preliminary results for Q3 2023.  The German sportswear retailer noted…

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Adidas receives $565m in orders for first batch of unsold Yeezys

Adidas has sold around 4 million Yeezy shoes for $565m ( £440.7m) in an online sale after serving ties with…

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Adidas profits fall 1% to £9.45bn amid Yeezy split

Adidas has reported that its FY gross profit declined 1% to £9.45bn, down from the £9.54bn it made in 2021,…

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Adidas and West to sell leftover Yeezy stock in new agreement

Adidas has reached a new agreement with Kanye West that will ensure that the footwear brand sells the remaining $500m…

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Adidas and Gap end ties with Kanye West amid anti-semitic rant

Adidas has ended its working partnership with rapper Kanye West, saying it “does not tolerate antisemitism”, after West published offensive…

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