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Imagined ownership: four steps to nudge customers closer to purchase

Lately, when opening the Asos app on my phone, I’ve been struck by how keenly they’re pushing their ‘try before…

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Gender pay gap reporting: Why you should see it as an opportunity

With just less than a month until the gender pay gap (GPG) reporting deadline, less than 15% of eligible organisations…

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How the personal touch drives retail success

Retailers today have to go the extra mile to secure customers’ attention. Tactics, like personalisation, which previously were labelled ‘nice…

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Generation Z: The future of bricks-and-mortar?

Generation Z is often perceived as the age group ready to knock the final nail into the coffin of the…

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How to ensure GDPR doesn’t kill your data capture efforts

Despite GDPR changing the methods of capturing and managing customer data for good, the regulations don’t need to herald the…

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Setting up a successful Google Shopping campaign

Whether you’re selling clothes or shoes, pet food or gadgets, Google Shopping Campaigns work brilliantly for most e-commerce companies. They…

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The key to unlocking brand advocacy

Recent research by Global Web Index (GWI) uncovered several interesting insights about the factors that drive brand advocacy, focusing specifically…

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The rise of automated customer care

In a world where response and resolution times are coming under increased scrutiny, we’re seeing more retailers look for effective…

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Email marketing – five personalisation opportunities you may be missing

Good personalisation can turn email marketing from a generic blast to a helpful prompt. Receiving information from a brand that…

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Move over Millennials, there’s a new customer in town – meet ‘Generation Z’

A new breed of customer is waiting in the wings. Born between the mid-nineties and 2010, this customer is part…

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