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Top tips for PPC retail campaigns

Pay-Per-Click (PPC) advertising is a vital part of any retailers online marketing strategy. But how can you ensure you’re getting…

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Are you maximising paid search?

Whilst key events, such as Black Friday, the January Sales and Bank Holidays, provide a massive opportunity for retailers, they…

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What is the ‘Commitment and Consistency’ principle?

A few months ago, I saw a watch online that I liked. I went to the brand’s website and looked…

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Caring consumers

We all know that global e-commerce is growing rapidly; recent figures have revealed that retail ecommerce sales are expected to…

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Embracing advanced, real-time analytics

The last few months have presented a challenge for traditional bricks-and-mortar retailers in the UK. High street sales have continued…

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The role artificial intelligence has to play in retail

There’s no doubt about it; the retail sector is in the middle of a revolution. While customer service has always…

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Try-before-you-buy is causing a ‘returns tsunami’

Try-before-you-buy (TBYB) is a new shopping trend that enables customers to order multiple items before deciding what they’d like to…

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Millennials – The leaders of the retail revolution

Millennials – the largest generation since the Baby Boomers – will come into their own by 2020. Born between 1980…

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The bull’s eye for cyber criminals: PoS Systems

Point of Sale (Pos) systems that take payments for goods and services for the hospitality and retail industries really serve…

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GDPR could be the best thing to happen to your customer experience

On 25 May 2018, the General Data Protection Regulation (GDPR) will come into force across the EU. It is the…

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