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The power of user-generated content: A guide for retailers

User-generated content (UGC) refers to any content created by customers or users of a product or service. It can include…

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WH Smith: new year – rebrand?

WH Smith decided to showcase a new, shortened version of its logo across 10 of its stores – some of…

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What went wrong with Wilko’s and who is next in 2024

As we begin the first quarter of 2024 much of the industry will be reflecting on the sector’s 2023 performance.…

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A guide to effective crisis management for retailers

Prepare in advance The first step in crisis management is proactive preparation. Retailers should develop a comprehensive crisis management plan…

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Sonic Success: Understanding the importance of audio branding in retail

Building emotional connections – Sound has a remarkable ability to evoke emotions and trigger memories. A well-crafted audio brand can…

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Managing retail cash flow and finances: A comprehensive guide for retailers

Create a detailed budget – The foundation of sound financial management is a well-crafted budget. Develop a comprehensive budget that…

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Understanding consumer psychology: A retailer’s guide to boosting sales

Consumer psychology is the study of how individuals make decisions related to purchasing goods and services. It explores the intricate…

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A retailer’s guide to building a socially responsible brand

Define your values and commitment The foundation of a socially responsible brand lies in the definition of core values and…

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How to Offer a Buy Online, Pick Up In-Store (BOPIS) Service

Step 1: Assess your readiness Before diving into BOPIS, it’s essential to assess your store’s readiness for this service. Ask…

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Exploring Customisation Opportunities with 3D Printing

The Rise of Customisation in Retail Consumers today crave personalized products and experiences. Be it personalized apparel, custom-designed home decor,…

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