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A guide to augmented reality fitting rooms

Enhance customer engagement Offer customers the ability to virtually try on clothing and accessories, allowing them to see how products…

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How to boost retail sales with email marketing campaigns

Segment your email list Start by segmenting your email list based on customer behaviour, preferences, and demographics. This allows you…

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A guide to chatbots and customer service automation

Understand chatbots and automation Begin by gaining a clear understanding of what chatbots and automation entail: chatbots are AI-powered programmes…

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A practical guide to retail packaging

Understand your brand and target audience Before designing your retail packaging, understand your brand identity and the preferences of your…

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Preparing your retail business for voice commerce

Understand voice commerce Start by gaining a clear understanding of what voice commerce is and how it works. Voice commerce…

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A retailer’s guide to influencer collaborations

Define your goals and objectives Start by clearly defining your objectives for the influencer collaboration. Do you want to increase…

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How to sustainably source in retail

Define your sustainability goals Before diving into sustainable sourcing, it’s essential to define your sustainability goals. Decide what aspects of…

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Creating an effective retail loyalty programme from scratch

Understand your customer base Before you begin designing a loyalty programme, it’s crucial to understand your customer base, so collect…

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A retailer’s guide to online marketplaces: Expanding your reach

In today’s rapidly evolving retail landscape, adapting to the digital realm is not merely a choice but a necessity for…

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Retail analytics: Making data-driven decisions

In today’s fiercely competitive retail landscape, intuition and experience are no longer sufficient. Retailers must tap into the potential of…

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