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A guide to SMS marketing

Comply with regulations Ensure compliance with SMS marketing regulations, including obtaining proper consent from customers before sending marketing messages. Build…

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How to implement a subscription model

Define your subscription offering Start by identifying what products or services you can offer through a subscription model. This could…

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Ways to build a brand community

Define your brand identity Start by defining your brand identity, values, and mission. What makes your retail brand unique, and…

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How to manage peak shopping seasons

Early planning and forecasting Begin planning for peak seasons well in advance by using historical sales data, market trends, and…

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A guide to personalisation

Understand customer segmentation Begin with a deep understanding of your customer base. Segment your audience based on demographics, behaviours, and…

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Can Asos turn around its spiral into widening losses?

If Asos’ estimations are correct, the online fashion retailer will be facing its second year of falling sales as big…

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How to launch a pop-up shop

Define your goals and objectives Clearly outline your goals, whether they are to boost brand visibility, test a new market,…

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A guide to in-store personal shopping experiences

Define your target audience and goals Begin by identifying the target audience for your personal shopping programme. Set clear objectives…

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A guide to augmented reality fitting rooms

Enhance customer engagement Offer customers the ability to virtually try on clothing and accessories, allowing them to see how products…

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How to boost retail sales with email marketing campaigns

Segment your email list Start by segmenting your email list based on customer behaviour, preferences, and demographics. This allows you…

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