Advice
Visit Retail Sector for advice, best practice, how to guides, and top tips for successful retailing, both on the high street and online. Retail Sector is your one-stop-shop for retail news, analysis, interviews, features and advice, keeping you in the picture.
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Mar- 2018 -14 March
The key to unlocking brand advocacy
Recent research by Global Web Index (GWI) uncovered several interesting insights about the factors that drive brand advocacy, focusing specifically…
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12 March
Email marketing – five personalisation opportunities you may be missing
Good personalisation can turn email marketing from a generic blast to a helpful prompt. Receiving information from a brand that…
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9 March
Move over Millennials, there’s a new customer in town – meet ‘Generation Z’
A new breed of customer is waiting in the wings. Born between the mid-nineties and 2010, this customer is part…
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8 March
Break down the walls: overcoming three main barriers to conversions
We are constantly trying to come up with reasons why we should not purchase a product, so the job of…
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5 March
PPC challenges facing retailers
We know as well as anyone, Pay-Per-Click advertising (PPC) can be challenging at times, particularly for marketers who are…
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Feb- 2018 -26 February
Why Irish consumer exports are rising despite Brexit uncertainty
In the wake of the decision to leave the European Union, many businesses within Irish consumer products saw this not…
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23 February
Feeling the squeeze: how to fight falling profits and rising costs
The boom in e-commerce over the last few years has altered the way we shop beyond recognition and the fast…
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22 February
An algorithmic approach to more personalised customer relationships
Personalisation in retail is not new – this is what retailers have been doing since the days of the little…
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21 February
When customers call the shots, flexibility is key
It’s no secret that the ecommerce industry is in a constant state of transformation, as digitally savvy shoppers continue to…
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20 February
My retail trend predictions for 2018
Rife with advancements in technology, new financial regulations and waves of thinking, the landscape of modern business is constantly evolving;…
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