Advice
Visit Retail Sector for advice, best practice, how to guides, and top tips for successful retailing, both on the high street and online. Retail Sector is your one-stop-shop for retail news, analysis, interviews, features and advice, keeping you in the picture.
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Apr- 2018 -11 April
Top tips for PPC retail campaigns
Pay-Per-Click (PPC) advertising is a vital part of any retailers online marketing strategy. But how can you ensure you’re getting…
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10 April
Are you maximising paid search?
Whilst key events, such as Black Friday, the January Sales and Bank Holidays, provide a massive opportunity for retailers, they…
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9 April
What is the ‘Commitment and Consistency’ principle?
A few months ago, I saw a watch online that I liked. I went to the brand’s website and looked…
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5 April
Embracing advanced, real-time analytics
The last few months have presented a challenge for traditional bricks-and-mortar retailers in the UK. High street sales have continued…
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Mar- 2018 -28 March
The bull’s eye for cyber criminals: PoS Systems
Point of Sale (Pos) systems that take payments for goods and services for the hospitality and retail industries really serve…
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26 March
Imagined ownership: four steps to nudge customers closer to purchase
Lately, when opening the Asos app on my phone, I’ve been struck by how keenly they’re pushing their ‘try before…
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23 March
Gender pay gap reporting: Why you should see it as an opportunity
With just less than a month until the gender pay gap (GPG) reporting deadline, less than 15% of eligible organisations…
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22 March
How the personal touch drives retail success
Retailers today have to go the extra mile to secure customers’ attention. Tactics, like personalisation, which previously were labelled ‘nice…
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19 March
How to ensure GDPR doesn’t kill your data capture efforts
Despite GDPR changing the methods of capturing and managing customer data for good, the regulations don’t need to herald the…
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16 March
Setting up a successful Google Shopping campaign
Whether you’re selling clothes or shoes, pet food or gadgets, Google Shopping Campaigns work brilliantly for most e-commerce companies. They…
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