Advice
Visit Retail Sector for advice, best practice, how to guides, and top tips for successful retailing, both on the high street and online. Retail Sector is your one-stop-shop for retail news, analysis, interviews, features and advice, keeping you in the picture.
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Mar- 2018 -26 March
Imagined ownership: four steps to nudge customers closer to purchase
Lately, when opening the Asos app on my phone, I’ve been struck by how keenly they’re pushing their ‘try before…
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23 March
Gender pay gap reporting: Why you should see it as an opportunity
With just less than a month until the gender pay gap (GPG) reporting deadline, less than 15% of eligible organisations…
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22 March
How the personal touch drives retail success
Retailers today have to go the extra mile to secure customers’ attention. Tactics, like personalisation, which previously were labelled ‘nice…
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19 March
How to ensure GDPR doesn’t kill your data capture efforts
Despite GDPR changing the methods of capturing and managing customer data for good, the regulations don’t need to herald the…
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16 March
Setting up a successful Google Shopping campaign
Whether you’re selling clothes or shoes, pet food or gadgets, Google Shopping Campaigns work brilliantly for most e-commerce companies. They…
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14 March
The key to unlocking brand advocacy
Recent research by Global Web Index (GWI) uncovered several interesting insights about the factors that drive brand advocacy, focusing specifically…
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12 March
Email marketing – five personalisation opportunities you may be missing
Good personalisation can turn email marketing from a generic blast to a helpful prompt. Receiving information from a brand that…
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9 March
Move over Millennials, there’s a new customer in town – meet ‘Generation Z’
A new breed of customer is waiting in the wings. Born between the mid-nineties and 2010, this customer is part…
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8 March
Break down the walls: overcoming three main barriers to conversions
We are constantly trying to come up with reasons why we should not purchase a product, so the job of…
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5 March
PPC challenges facing retailers
We know as well as anyone, Pay-Per-Click advertising (PPC) can be challenging at times, particularly for marketers who are…
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