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Five ways paid search can help retailers maximise sales events

Accounting for an estimated £8bn sales in 2017, Black Friday is a firm fixture on the retail calendar, even stealing…

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Why retailers are struggling to bridge the omnichannel gap

The last decade has seen a huge shift in the retail industry with perpetual change and monumental technological advancements leaving…

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Popping Off? The pop-up shop looks set for a revival in 2018

While some of the UK’s favourite brands experienced a dip in footfall and an increase in online sales over the…

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The role of manufacturers and retailers have in creating a circular economy

Consumers have long been targeted for their sustainability efforts, from recycling to upcycling and beyond. However, while individuals can make…

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Why retailers are losing the fight against online counterfeiting

What do premier watches, designer handbags and prescription pharmaceuticals all have in common? These are just a few items being…

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How to cater for the millennial consumer

Technological advancements have certainly changed the game for the modern-day consumer, and this couldn’t be more true for the group…

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The new age of the one click customer

The boundless rise of automation is changing the way we communicate and altering the ways in which businesses operate. Today…

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PPC trends we’re likely to see in the retail industry in 2018

Last year, there were many changes to paid search, including a change to the AdWords dashboard and the rise of…

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Using RFID to improve the customer experience

Dissatisfied and unengaged customers are an unfortunate part of the retail industry. Poor customer service can result in the possible…

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The positive side of negative customer reviews

At a time when the big chains have more buying power than ever, finding ways to differentiate and grow an…

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