Co-op launches Aldi price match pledge on over 100 products

Co-op has announced it is launching its biggest ever value campaign tomorrow (26 March), matching Aldi prices on over 100 everyday essentials including fresh fruit, milk, eggs and bread.

The move, which Co-op said is the largest of its kind in convenience stores and a UK first for quick-comm platforms, means its members will save money every time they shop.

The move, a first for Co-op, will see its six-million member owners able to access new lower prices, matched to Aldi, on Co-op’s most shopped convenience lines.

It added the move takes the retailer’s investment into lowering prices to almost £170m over the last two years, with a targeted focus on supporting their 6.2 million members, who own the business. Co-op’s ambition is to get to eight million members, by offering sustainable economic value alongside significant social value that is delivered with alignment to long standing co-operative principles.

The new price commitment will be available across all of Co-op’s 2,400 shops.

Co-op MD, Matt Hood, said: “I am very clear that, in this current economic climate, price is most often the deciding food shopping factor for our members and customers. Which is why we are taking this big step to price match, in our stores and online, as we know discounter prices are often the benchmark of value for consumers, and we are facing directly into that.

“I truly believe we run the best small stores in the UK, loved by our members, customers, and communities, where we offer local and convenience shopping with great value and high quality, carefully sourced products. Price has often been perceived as the Achilles heel of convenience shopping, but this new initiative will change that and show there is no compromise in value, quality, or range to shopping conveniently.”

Co-op’s existing member pricing proposition, which covers its own brand lines, will live alongside the new Aldi price match promise.