Supermarkets

Sainsbury’s CEO confident amid intensifying competition

Despite ongoing challenges from rising costs, he remains optimistic, emphasising the retailer’s expansion efforts, store refurbishments, and personalised offers through the Nectar app as key to staying competitive

Sainsbury’s CEO, Simon Roberts, has acknowledged the rising competition in the supermarket sector following Asda’s decision to cut prices but remains confident in his company’s ability to stay ahead, according to The Times.

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