Online & Digital

Sophie Ellis-Bextor partnership helps boost Freemans Q4 sales

Within the 14 weeks Freemans also delivered its strongest Cyber Week (Black Friday and Cyber Monday) with sales up 25% and 28% respectively year-on-year which resulted in a +17% positive gap to the wider market.

Online department store Freemans has revealed its partnership with pop star Sophie Ellis-Bextor helped boost its sales 13% during the 13 weeks to 20 December 2024.

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