Gymshark names Kim Dolder as new chief commercial officer
Dolder’s appointment is the latest stake in the ground as part of Gymshark’s expansion to the US. Last year and the brand moved its North American Headquarters to New York
Gymshark, the fitness and gymwear brand, has appointed Kim Dolder as its new chief commercial officer (CCO).
Dolder, who was previously general manager of North America for Gymshark, will report directly to founder and CEO Ben Francis. She will continue to operate out of New York and lead Gymshark’s US office.
In her new role, she will ensure that Gymshark has the single architecture in place to become a fully omnichannel enterprise. She will be responsible for creating and implementing strategies that drive revenues, introduce new products, and scale new business channels.
Dolder’s appointment is the latest stake in the ground as part of Gymshark’s expansion to the US. Last year, the brand moved its North American Headquarters to New York, welcomed over 7,500 members of the community to its biggest-ever Lift event and set out intentions for its first permanent flagship store in the US. With today’s news, Dolder also becomes Gymshark’s first board member located in the US.
Dolder said: “Gymshark has had an unbelievable 12 years as, predominantly, an e-commerce company, but it’s no secret that we are pivoting to become an omnichannel organisation.
“So, to step into the CCO’s shoes and play a role in evolving the incredible brand we’ve built so far, building our retail footprint and expanding our wholesale and franchise partnerships is beyond exciting. I’ve worked in apparel for 20 years at some amazing brands, but I’ve never had more clarity about the opportunity in front of me and, well, it feels like it’s all been leading to this.”
Francis added: “If we are to become an iconic 100-year brand, there are two things we can’t compromise on – being global and being omnichannel. To achieve them, we need a chief commercial officer who can be the architect to create the blueprint to get us there. I can think of no one better than Kim to step into this role. Kim is our first chief based in the US, so this serves as a real sign of intent of our global ambitions. Since joining, she has already added so much value to our North American operations and her experience, insight and sheer will to win will definitely take Gymshark to new heights.”
