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John Lewis has announced an £800m investment to enhance the group’s stores over the next four years, with the makeovers to its flagship store on Oxford Street and its High Wycombe and Cheadle locations being the first to be completed.
While each store so far has gained new and bigger Beauty Halls, the Oxford Street flagship has also benefited from improvements to all corners of its six floors including home, tech, jewellery, and large electricals, among others.
It comes as John Lewis beauty sales rose by almost 7% during the first half compared to the same period last year.
In addition, the retailer has announced a partnership with Jamie Oliver Group to bring the chef’s new flagship Cookery School and Cafe to John Lewis Oxford Street in spring 2025.
Spanning over 4,600 sq ft, the school will have two classrooms hosting over 40 lessons as well as a 50-seat cafe. As part of his mission to teach children to cook, Jamie will continue to provide free cookery lessons for children during the school holidays.
Peter Ruis, executive director of John Lewis, said: “The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores. We’re backing ourselves with significant investment to ensure customers get the exceptional quality, outstanding service, and competitive prices they love about our unique brand.”
Kevin Styles, CEO of Jamie Oliver Group, added: “I’m delighted to partner with John Lewis to bring our unique Cookery School to life in a flagship location in Central London. This is the next step in growing the footprint of the Jamie Oliver Cookery School across the UK and internationally and central to making Jamie’s stripped back, chef-inspired food accessible to everyone.”
