LVMH sells Virgil Abloh’s Off-White to Bluestar Alliance
In an official announcement LVMH said that it is ‘proud’ of the legacy Off-White has built under Abloh’s leadership and that Bluestar Alliance would be the ‘perfect partner to carry that legacy forward’
LVMH has announced the sale of luxury streetwear brand Off-White to New York-based brand management company Bluestar Alliance.
Founded in 2013 by late Louis Vuitton artistic director Virgil Abloh, the brand was established to define the “grey area” between black and white as a colour.
In 2021 LVMH acquired a majority stake in the streetwear brand before Abloh passed away in November of the same year.
In an official announcement LVMH said that it is “proud” of the legacy Off-White has built under Abloh’s leadership and that Bluestar Alliance would be the “perfect partner to carry that legacy forward”.
The financial terms of the transaction were not disclosed.
Joey Gabbay, CEO of Bluestar Alliance, said: “Virgil was a creative pioneer who had a profound impact on the global fashion industry and creative community. Acquiring Off-White represents a unique opportunity for Bluestar Alliance to honour and build upon the enduring legacy of Virgil Abloh.
“His visionary approach to fashion resonates deeply with our core values. Abloh’s ability to fuse street culture with high fashion has laid a powerful foundation that aligns with our vision of fostering innovation while embracing diversity.”
Gabbay added: “The acquisition of Off-White, and the opportunity to provide strategic investment and build upon our global network of resources, will allow for the continuation of the cultural and creative momentum that Virgil ignited, one that Bluestar Alliance is committed to carrying forward.”
