White Stuff welcomes sales uptick in FY24
Its performance was boosted by full price sales, which were up by 6.8% against the prior year
White Stuff has welcomed a strong year of trading, as sales rose by 2.4% to £155m in the year ended 27 April 2024, with EBITDA up by 23% to £8.6m. Its performance was boosted by full price sales, which were up by 6.8% against the prior year, driven by less promotional activity and a focus on “customer favourites”, which accounted for 50% of full price sales.