TikTok Shop ups UK seller fees

TikTok has revealed that it is raising seller fees on its UK TikTok Shop platform from 5% up to 9% from 2 September onwards.

Alongside this, the company will launch the Seller Missions programme, giving sellers the opportunity to reduce their fees if they create a target number of TikTok Live or Shoppable Videos.

Furthermore, sellers will also be able to collaborate with TikTok creators to help them achieve these Seller Missions.

The platform also plans to introduce a new Co-Funded Free Shipping model, an initiative designed to share the cost of providing free shipping between TikTok Shop and UK sellers.

This will take effect from Wednesday 4 September and aims to improve order conversions by ensuring that all customers see greater free shipping coverage on products.

New sellers will still benefit from 0% commission for up to 90 days and free fulfilment by TikTok Shop.

Jan Wilk, head of operations, TikTok Shop UK said: “We strive to provide the best possible experience for our sellers and buyers. This move enables us to invest further in building the marketplace of the future, including improved operations and services to help our sellers succeed. The sellers and brands that have the most success on TikTok Shop are those that engage with their community via Live and shoppable videos, and we are confident our new initiatives to boost content creation will supercharge sales.”