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Under 50% of staff confident in Asda’s strategy, survey finds

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On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Asda is reportedly facing a crisis of confidence from its staff after only 47% said they were confident in the company’s long-term strategic plan in its annual survey, according to The Telegraph.

The outlet reported that only 48% of the 75,591 employees who participated in the supermarket’s survey felt they could articulate the benefits of the ‘Future Programme’.

The Future Programme involves transitioning the supermarket’s IT systems from those of its former owner, Walmart. However, this overhaul managed by co-owner Mohsin Issa, has been dogged with problems.

Earlier this year thousands of employees received incorrect pay, resulting in some being underpaid while others had to reimburse the supermarket.

Despite this, 50% of workers said they felt confident that Asda would take action in response to the survey.

A spokesperson for Asda stated: “Your Voice provides colleagues with an opportunity to share their honest thoughts about Asda and we value this direct feedback. Our overall engagement score, which measures the pride, advocacy and commitment colleagues have in their roles exceeded 70%.

“While we are making significant progress in building a bigger and better Asda, there are some areas where we currently need to do better, and we are focussed on addressing these.”

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