Axel Arigato opens flagship store in Covent Garden
The interiors of the store reflect the brand's commitment to creating “gallery-like spaces” that highlight the products and collaborations, whilst also serving the community with its event series
Swedish footwear brand Axel Arigato has opened its flagship store in Covent Garden’s Seven Dials neighbourhood.
With a footprint of 2,500 sq ft, Axel Arigato Covent Garden offers an extensive range of womenswear, menswear, and accessories, including sneakers and ready-to-wear.
To celebrate its 10th anniversary, the brand will also launch a 10-year capsule collection featuring bespoke Axel A monogramming across a t-shirt, denim, and Area and Dice sneakers for both men and women, which will be available in-store and online as part of a limited run.
The new store marks the brand’s second location within the Shaftesbury Capital portfolio, following the launch of its first flagship space on Broadwick Street in Soho.
Albin Johansson, CEO and co-founder, Axel Arigato, said: “London has been a spiritual home for Axel Arigato since we launched our very first store here back in 2016. We’re thrilled to be able to expand our bricks and mortar business in the capital – and it feels extra special to do this in our tenth anniversary year in the epicentre of world-leading performance-wear brands in the UK.
“We’re looking forward to offering a unique space and some unforgettable events to customers at our new store in Covent Garden’s Seven Dials.”
Michelle McGrath, executive director at Shaftesbury Capital, added: “The opening of Axel Arigato’s flagship store in Covent Garden signals another exciting development in the ongoing leasing momentum in Seven Dials’ neighbourhood. The highly innovative, dynamic brand bolsters not only the destination’s unrivalled line-up of performance-wear brands but marks the launch of yet another flagship space from a best-in-class international brand.
“Axel Arigato’s commitment to the Shaftesbury Capital portfolio through the launch of its second anchor location emphasises the strong collaborative relationship that we strive to curate with our partners.”
