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Asda appoints Lidl COO to lead store operations

In addition, Matt Kelleher, who was appointed as chief digital officer in January, will join the group in July to oversee Asdaโ€™s ecommerce and data functions

Asda has appointed Matt Heslop to lead its stores and depots operation, including the 470 convenience stores in its newly-established Asda Express division.ย Heslop joins from Lidl where he is currently chief operating officer. He has spent over 20 years with the discount retailer in various senior operational roles.

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