Waitrose to open Gail’s bakery in-store

Waitrose Canary Wharf has announced it will become the first location with an in-store Gail’s takeaway bakery.  

The opening comes a year on from the introduction of dedicated Gail’s bakery areas within 64 Waitrose stores. 

The bakery is being built in Gail’s unique style and will be 280 sq ft in size. The first of its kind, Waitrose Canary Wharf customers will be able to shop a range of breads, baked goods and speciality coffee all prepared on site. 

In addition to takeaway options, customers will be able to order through Gail’s click and collect service, and it will also offer home and office delivery for its sharing ranges.  

Waitrose Canary Wharf accounts for nearly 5% of the total Gail’s Waitrose sales.  Nationally, sales of Gail’s lines within Waitrose stores are up 35% year on year. 

Nathan Ansell, customer director at Waitrose, said: “Building on our successful partnership with the launch of a new and innovative GAIL’s bakery is hugely exciting. Synonymous with quality, expertise, and taste, GAIL’s very much reflects our own core values and we know how much our food loving customers enjoy their products.”

Marta Pogroszweska, Gail’s managing director, added: “We are delighted to be opening one of our neighbourhood bakeries within the Canary Wharf Waitrose. We look forward to further strengthening our partnership with Waitrose and welcoming the community to our latest craft bakery.