Asos to debut in India following Reliance Retail partnership

Asos is set to debut in India following a new long-term partnership with Reliance Retail, India’s leading retailer.Under a long-term licensing agreement, Reliance Retail will be the exclusive retail partner for Asos across all of its online and offline channels in India. 

Reliance Retail will introduce Asos’s curated portfolio of own brand labels to the Indian market through a multi-channel presence and a “diverse array” of retail formats, including exclusive brand stores, multi-brand store expressions, and digital commerce platforms.

The agreement is Asos’ first country-wide exclusive retail partnership.

Isha Ambani, director, Reliance Retail Ventures Limited, said: “We’re excited to welcome Asos into our fashion family, marking a significant stride in our dedication to bringing the pulse of global trends to Indian shores. This partnership reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave.”

José Antonio Ramos, Asos CEO, added: “Our purpose is to give fashion lovers around the world the confidence to be whoever they want to be through access to the latest and best trends. Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own-brands to customers in India – including Asos Design, one of the biggest British fashion brands on the planet.”