JD Sports reopens flagship shop in Westfield Stratford

JD Sports has announced the reopening of its flagship store in Westfield Stratford City London. 

The improved store, which opened its doors on Saturday (20 April), features over 4,000 sq ft of additional space compared to the previous Stratford store. 

Complete with a digital uplift spanning across two floors, the store promises to deliver a “seamless and immersive” shopping experience. 

With expanded areas for footwear and apparel, shoppers can expect curated selections of the latest styles and trends from top brands. 

Throughout the Spring season, the store will host numerous activations including competitions, customisation stations, and performance-based challenges brought by JD and partners Crep Protect, Under Armour and New balance.