Authentic Brands acquires Sperry
Authentic will leverage its global network of category experts and best-in-class operating partners to grow Sperry’s product offerings and expand its market share
Authentic Brands Group has announced the acquisition of Sperry, an American heritage footwear brand.
As a result of this the Aldo Group comes on board as Sperry’s North American operating partner for wholesale, e-commerce and store operations.
The brand is renowned for its iconic boat shoes and has heritage spanning the last 90 years.
Authentic will leverage its global network of category experts and best-in-class operating partners to grow Sperry’s product offerings and expand its market share.
Jamie Salter, chairman and CEO of Authentic, said: “We are excited to bring Sperry into the Authentic platform. Sperry’s influence extends far beyond fashion, embodying a lifestyle that celebrates exploration. We look forward to launching Sperry into a new era alongside Aldo Group, an incredible partner and leader in the footwear industry.”
David Bensadoun, CEO of the Aldo Group, added: “I’m thrilled to further deepen our partnership with Authentic and to announce that Sperry, an iconic casual brand we’ve long admired, is joining the Aldo Group. At our core, we are retailers where the direct relationship with the consumer is key.
“We’re looking forward to adding 23 Sperry stores to the 430 other branded stores we operate in North America, as well as welcoming Sperry’s store employees to our team. Our powerful operational structure for stores, wholesale and e-comm has been built over five decades, and we’re excited to put our deep experience to use right away elevating Sperry.”