Asda appoints new chief digital officer from Morrisons
Matt Kelleher will lead all of the retailerโs technology functions once its ongoing technology transformation project โFutureโ is complete
Asda has appointed Matt Kelleher as its first chief digital officer with the aim to evolve how it uses data to improve its customer offer, as part of its long-term ambition to be the UKโs second largest grocery retailer.