Lounge opens pop-up at Liverpool One
After a series of successful pop-ups, Lounge made its first foray into permanent bricks-and-mortar retail earlier this year and has set its sights on opening seven further locations over the next 12 months
Underwear brand Lounge has launched its Christmas pop-up store on Liverpool One’s South John Street that will run until December 23.
The 4,000 sq ft store delivers a premium shopping experience showcasing the brand’s range of lingerie, loungewear, and nightwear. Championing its ‘Comfort Made Sexy’ tagline, the store offers fully trained Lounge Fit Experts to advise on fit and style, alongside size-inclusive product lines ranging from XS to 3XL and 30A to 40G.
After a series of successful pop-ups, Lounge made its first foray into permanent bricks-and-mortar retail earlier this year and has set its sights on opening seven further locations over the next 12 months.
Rob Deacon, asset management director, Grosvenor, said: “We are delighted to have welcomed Lounge’s highly anticipated city debut pop-up, marking yet another fan-favourite to select Liverpool One as the destination of choice for pioneering, first-rate retailers.
“The rapidly expanding brand aligns very well with our demographic here at Liverpool One and it was great to see our visitors enthusiastically interact with the pop-up over the launch weekend.”
Mel Marsden, founder of Lounge, said: “We are delighted to launch our exclusive pop-up at Liverpool One this Christmas. As Lounge continues to expand into physical retail, we have been seeking locations that not only have high footfall numbers, but also align with our dedication to providing the ultimate customer experience, and Liverpool One’s core visitor-centred values and loyal consumer base made it the ideal home. We look forward to introducing Liverpool to our luxurious city debut.”
