Advice
Creating an effective retail loyalty programme from scratch
Loyalty programs are an essential tool – they not only help you retain customers but also drive repeat business and increase overall sales
Understand your customer base
Before you begin designing a loyalty programme, it’s crucial to understand your customer base, so collect as much data on customer demographics, preferences, and buying behaviours as you can. This information will enable you to tailor your programme to the specific needs and desires of your target audience.
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