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B&M secures three-year Bobby Arora commitment

B&M secures three-year Bobby Arora commitment

On this episode of Talking Shop we are joined by Phil James, founder and Creative Director of the contemporary heritage clothing brand &SONS. Phil began his career behind the lens as a commercial advertising photographer, working with global brands to hone a distinct visual language. But in 2016, he decided to step out from behind the camera to build a brand of his own.

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B&M has announced that it has agreed a deal with group trading director Bobby Arora which will see him committed to the company until March 2026 at least.

As a result of the deal Arora can receive a maximum bonus payout of £16m across the three year period depending on certain financial and performance targets being met.

The company stated that as Arora has not been an executive director he has historically not received any kind of performance-based long term incentive plan award.

B&M stated that it believes that “continuing to align Arora’s interests with those of B&M is important to the long-term success of the business”.

B&M stated: “This retention package will ensure that B&M continues to have a strong leadership team in place which will enable the company to offer customers exceptional value for money and deliver long term value to all shareholders.”

Bobby’s brother Simon Arora retired as B&M CEO last April being replaced by his CFO Alex Russo.

 

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