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Oh Polly partners with all-electric courier Packfleet

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On this episode of Talking Shop, we are joined by Sammy Allanson, Client Partner Lead for the North of England at business change and transformation specialist Sullivan & Stanley. We break down why the North is one of the UK’s most critical retail growth engines - and why conquering it requires deep local credibility rather than superficial corporate visibility exercises.

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Global fashion retailer Oh Polly has announced a partnership with all-electric courier Packfleet to provide London-based shoppers with carbon-free deliveries. 

The collaboration will see clothes delivered straight to customer’s doorsteps through the courier’s cutting-edge technology, aided by its live map tracking, which updates customers on their parcels’ every step. 

On delivery day, customers will have the option to change everything about their shipment – including the time their parcel arrives, the address it arrives at, and even whether drivers ring the doorbell. 

Oh Polly’s switch to an all-electric courier comes at a time when the capital is facing unprecedented levels of air pollution, in part due to petrol and diesel vans.

Packfleet has recently become B Corp Certified, with every vehicle being charged with 100% renewable energy and drivers being paid 30% higher than industry average. 

Tristan Thomas, CEO and co-founder of Packfleet, said: “Fashion is often considered to be one of the worst industries for the planet, so it’s welcoming to see Oh Polly implementing positive changes, from installing solar panels at the Bromborough warehouse and office to their regular charitable donations. 

“Now, Oh Polly are looking to perfect their customer experience with carbon-neutral, customer-focused deliveries. The customer interaction is the most important bit for repeat business, and our merchants trust us with the final part of their sale.” 

He added: “We’re proud that Oh Polly has shown faith in us, and we’re delighted to be working with a brand that shares our values for sustainability and ethics.” 

Alix McShane, head of customer service at Oh Polly, said: “We’re really excited about our partnership with Packfleet! It gives our customers in London a lot more control, as they’re able to select a one hour delivery window and change their shipping address to suit. They also have access to advanced real-time tracking and instant support in the rare event something does go wrong.”

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