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CEO of Frasers Fashion departs group

Before assuming his role at Frasers, Greg Pateras was previously the CEO of ISawItFirst.com

The CEO of Frasers Fashion, Greg Pateras, has departed the business this week. 

Before assuming his role at Frasers, Pateras was previously the CEO of ISawItFirst.com, where he is said to have turned around the loss-making business, and oversaw its eventual sale to Frasers Group.

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Following Frasers’ acquisition of the business, Pateras became the CEO of Frasers Fashion, where he oversaw Missguided as well as ISawItFirst.com. 

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In a post on LinkedIn this week, Pateras said: “My last day, and just wanted to say thank you to all my colleagues who have given me everything over the last few years! We have achieved so much! A sale, restructuring and a merger.

“Whilst we have known this day is coming, it’s always emotional to say goodbye to a talented bunch who have given me so much. Thank you again I wish you all the best in the future, I’m sure our paths will cross again at some point! Take care and believe in yourselves!”

Frasers acquired ISawItFirst.com for a cash sum of only £1 last year. According to Frasers, the brand owed £13m to shareholders at the time of its takeover. 

At the time of the acquisition, Frasers said the women’s fashion retailer would benefit from the “strength and scale” of Frasers Group’s platform and from the integration with Missguided, which the group acquired beforehand for £20m after the clothing brand announced its administration, saving 147 jobs. 

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