Crew Clothing to open 40 brick-and-mortar stores by 2025

Crew Clothing has plans to open 40 new brick-and-mortar stores by 2025 across market towns and coastal resorts in the UK, according to The Times. 

The group’s decision to expand its portfolio of in-person stores comes as it recovered post-pandemic, as it revealed that online and store sales both increased by 15% in the seven weeks to 8 January. 

In addition, the company experienced “overwhelmingly positive” sales results over Christmas due to their online partnerships with John Lewis, Next and Very. 

While store opening plans have been revealed, further details are yet to be revealed as plans are solidified. 

David Butler, the chief executive of Crew Clothing, told The Times: “We have to react to customer behaviour and there is plenty of evidence to suggest that people are shopping in stores again. Our footfall is back to pre-pandemic levels.

“Despite the challenging sector backdrop, Crew Clothing’s omnichannel model and our agile, customer-focused strategy has meant that we have witnessed an overwhelmingly positive Christmas trading period.”