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Asda has announced plans to create 10,000 new jobs over the next four years as it rolls out its Asda Express convenience store concept.
The supermarket chain opened its second Asda Express Tottenham Hale, north London and confirmed its plans to open 300 more by the end of 2026. New locations confirmed for 2023 include Wiltshire, Essex and Surrey.
The stores will stock around 3,000 products, including a range of fresh, ambient and chilled groceries, as well as products from Asda’s premium Extra Special range and a broad selection of alcohol.
There will also be a range of hot and cold ‘food for now’ options from Asda and partner brands including Leon, plus ‘food for later’ choices such as ready meals, pizzas, stir fry’s and a selection of £10 meal deals for two people.
The target of 300 Asda Express stores by the end of 2026 does not include the convenience stores Asda is acquiring from the Co-op.
Mohsin Issa, Asda’s co-owner, said: “A key part of our growth strategy is to provide customers with more opportunities to shop at Asda closer to where they live or work. With more than three quarters of the UK population visiting a convenience store in the last 12 months, the potential for growth in this market is significant.
“Our ambition is to become the convenience destination of choice by providing shoppers great value and a comprehensive and convenient range of products and services under one roof.”
