Hush appoints new CEO
Miles will take over from Kate Bartman who will return to her previous role of Chief Trading Officer having overseen a ‘significant’ period of transformation at hush
Women’s fashion and lifestyle brand hush has announced the appointment of Sarah Miles as CEO, effective 16 January 2023.
Miles joins from Sephora, having previously been CEO of Feelunique, the beauty e-commerce platform. She led the team that grew revenues to more than £100m prior to its sale to Sephora in September 2021.
Prior to Feelunique, Miles spent five years at Amazon, including running the apparel
business across Europe as director, EU Apparel. She also spent 12 years at Diageo including as managing director, Diageo Wines Europe, and managing director, Reserve Brands.
Miles will take over from Kate Bartman who will return to her previous role of chief trading officer having overseen a “significant” period of transformation at hush.
Miles said: “I’m thrilled to be joining hush, which is a brand and business I have long admired for its outstanding customer connection and truly differentiated product proposition. The business’ digital-first model, clear brand purpose, and focus on designing quality products help hush to clearly stand out in a competitive womenswear market.
“I look forward to working together with the rest of the hush team to build on the important progress made over recent years and to lead the brand through its next phases of strategic growth.”
Susanne Given, chair of hush, said: “We are delighted that Sarah will be hush’s next CEO.
Sarah has an outstanding track record across some of the world’s leading consumer businesses and I have no doubt hush will continue to thrive under her leadership. Sarah brings not only vast experience of driving strategic growth across several great retailers, but also a broad international perspective and a deep passion for sustainability and purpose-led brands.
“I’d like to place on record my sincere thanks to Kate for her contributions during what has been a pivotal period for the business. She has been instrumental in driving hush’s continued evolution over the last two years, working closely alongside Roo and Mandy, our founders. During her time as CEO, hush has made excellent progress against its growth strategy, including putting in place the team and infrastructure for continued success.”