Burberry targets 50% increase in sales with new strategy
All Burberry stores will be converted to the new strategy by the end of the 2026 financial year and boost its sales densities by more than 50% to £25k per square metre
Burberry has revealed a new long-term strategy to drive revenue growth and acceleration, which will aim to see the group’s sales of leather goods, shoes and women’s ready-to-wear, as well as outerwear and accessories grow by 50%.