Supermarkets
Supermarkets see sales improve as they head into Christmas
NielsenIQ added it expects to see growth at larger stores improve in the run up to Christmas as savvy shoppers hunt for the lowest prices
In the last four weeks supermarkets’ total till value growth increased to 5.3% from 4.7% last month, despite inflation accelerating and shoppers purchasing less, according to NielsenIQ data.
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