Sephora to make UK return

Cosmetic retailer Sephora is set to return to the United Kingdom. The retailer is first launching online on 17 October, with its flagship store in London set to open its doors in Spring 2023. 

The news comes after the brand acquired online cosmetic store, Feelunique, around a year ago. As a result, the new Sephora UK website will replace Feelunique on 17 October. 

According to Metro, Sephora’s flagship store location and opening date has currently been undisclosed. However, in the meantime, Sephora will reportedly be launching a London pop up at One Marylebone on 20 October 2022.

Some of the brands that will be available and exclusive to Sephora UK include Tarte Cosmetics, Ilia Beauty, Makeup By Mario, One/Size by Patrick Starr, GXVE by Gwen Stefani, Skinfix, Vegamour, as well as the Sephora Collection.

The brand first opened its doors in the UK back in 2000 with a store in Bluewater, Kent. It had nine stores in total, but ultimately left the UK in 2005. Reports at the time suggested high rents and competition from Boots were the issue.

Chris de Lapuente, CEO of Sephora, said: “We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience.”