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The pursuit of pop-ups
With the pandemic forcing young brands to find new ways to enter the market, are experiential pop-ups the way forward?
“Since reopening, retail sales have shown a ‘mixed bag’ of results. While the reopening of physical stores was unquestionably positive for the sector, there are still substantial operating costs associated with reopening which will be affecting retailer margins,” said the British estate agency, Savills.
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