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Waitrose expands Shell partnership

Waitrose expands Shell partnership

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Waitrose has revealed that up to 800 Shell electric vehicle charging points will be installed in as many as 100 stores across the UK by 2025.

As part of the retailer’s plans to grow the partnership, the companies have also reached an agreement to increase the number of Shell Select stores offering Waitrose food by a further 68 across the UK, bringing the total to at least 125 by 2025.

In addition, John Lewisclick and collect service will be made available in as many as 80 new Shell forecourt shops this summer, which will take the total number of locations available in the UK to more than 1,000.

Electric vehicle charging is expected to launch at the first Waitrose shop early next year and will represent Shell Recharge’s first move into “destination charging”, whereby customers charge their vehicle while it is parked at a location they are primarily visiting for another activity such as shopping.

Bernadette Williamson, general manager, Shell UK retail, said: “This is great news for EV drivers across the UK, knowing they can easily, quickly and reliably charge up at Shell charge points while shopping at Waitrose. We want to make EV charging as hassle-free as possible and support our customers wherever they want to charge.”

James Bailey, executive director, Waitrose, said: “We’re also delighted to bring our customers 800 new charging points for electric vehicles, including new rapid charging capabilities, as the UK moves more and more towards a sustainable transport network.”

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