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Clothing & Shoes

Sequential Brands offloads Heelys brand

The brand was originally acquired by Sequential in 2013 for a net purchase price of roughly $5.5m (ยฃ4m)

Sequential Brands Group, the owner of a portfolio of consumer brands in the active and lifestyle sectors, has announced the sale of its Heelys brand to BBC International for an $11m (ยฃ8m) cash consideration.

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