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VF subsidiary begins operations at fulfilment centre

VF subsidiary begins operations at fulfilment centre

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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VF Corporation, through its local subsidiary VF Northern Europe Limited, has announced that it has begun operations at its fulfilment centre in Bardon, Leicestershire, which will employ approximately 250 people during peak periods.

The corporation owns brands such as The North Face, Timberland, Horace Small, Vans, Eastpak and Kipling.

The new 600,000 sq. ft. centre, features “state-of-the-art” automation capabilities putting it at the forefront of the footwear and apparel industry.

It will enable VF to provide more efficient distribution services for its brands’ wholesale, ecommerce and retail customers in the UK – serving almost 90% of the market within a day.

Martino Scabbia Guerrini, VF’s president of the EMEA Region said: “This exciting new development, which supports the evolution of our supply chain business model, bolsters our UK presence, our number one market in EMEA.

“It also underlines our commitment to be a consumer-minded, retail-centric and hyper-digital enterprise as part of our company transformation and long-term growth strategy.”

Recruitment for the fulfilment centre began last year with the majority of the roles being filled and additional operator jobs added as volume increases throughout the year.

Matthew Hibberd, director of distribution added: “In line with VF’s ‘people first’ culture, the new centre has been designed with employees’ welfare in mind.

“It offers a safe and comfortable working environment, with open space and breakout areas for colleagues to collaborate and meet informally. In addition, there is an onsite canteen and gym, to encourage a healthy work-life balance.”

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