N Brown hires first chief brand officer from Missguided

Jacamo owner, N Brown has announced it has appointed Kenyatte Nelson from Missguided as its first ever chief brand officer.

At Missguided, Nelson is currently chief customer officer and before that spent three years as group marketing director at Shop Direct. Nelson will begin his new role with N Brown on Monday 3 June and will take over from Ed Watson, reporting directly to CEO, Steve Johnson.

According to N Brown, Nelson’s role will be to “lead the drive to strengthen our brands, ensuring that they better resonate with our diverse customer base”.

Johnson said: “I am delighted to be welcoming Kenyatte to N Brown and I look forward to working with him as we deliver our digital, retail-led, customer centric strategy.”

Alongside Jacamo, the firm also owns JD Williams, Simply Be and Fashion World.