Why Poundworld’s failure to differentiate from other discounters led to high street demise

Poundworld, which is set to disappear from the UK high street by early August 2018, must look to its own failures and in particular its failure to stand out from other discounters. It is easy to assume that the higher supply costs stemming from Brexit, ferocious competition amongst discounters and rising wage costs were all responsible for Poundworld’s failure, but this is not the whole story.