Instagram launches shopping feature in stories feed

Instagram has included shoppable tags in its stories, expanding its brand posts in the feed.

The social media platform completed the feature today (13 June) enabling users to hit a shopping bag sticker in a story to know more details about a product.

Instagram expects to potentiate brands that drive sales on the platform with this new feature, whose testing began in 2016 with 20 partners.

Instagram said in an announcement: “With 300 million using Instagram Stories everyday, people are increasingly finding new products from brands they love.

“In a recent survey, Instagrammers said they often watch stories to stay in the know with brands they’re interested in, get an insider view of products they like, and find out about new products that are relevant to them.”