Dunelm sales ahead of expectations post-lockdown

Dunelm has reported that sales have been “strong” in the last two months, with total year-on-year sales growth up 59% in July.

In addition, sales were up by 24% in August against last year, outperforming the group’s initial expectations. 

In its latest trading update, the homeware retailer said that this was partly due to pent up demand following lockdown, as well as the timing of its summer sale.

The group added that its latest performance reflects the “strength” of its proposition within the homewares market, as well as positive footfall growth to its superstores, alongside “continued strong growth” in its home delivery offer.  

In a statement, Dunelm said: “Whilst the year to date performance has been materially ahead of our initial expectations, it is very difficult to provide any meaningful guidance on the future outlook given the uncertainty in the wider economy and the potential impact of further regional or national lockdowns. 

“However, we remain confident in our ability to adapt to the environment and are well positioned to continue to grow market share.” 

The group will provide a “more detailed” update alongside its preliminary results announcement on 10 September.