Victoria’s Secret appoints Savage X Fenty chief designer as new SVP

Victoria’s Secret has announced the appointment of Adam Selman, chief design officer of Savage X Fenty, as its new SVP, executive creative director, effective 14 April.

In his new role, Selman will report directly to the group’s chief executive officer Hillary Super.

He is a visionary creative leader and designer known for his ability to fuse “bold” fashion design with brand storytelling.

With a background in performance and visual storytelling, Selman brings to the role of creative director a combination of “creative vision, cultural fluency, and brand-building experience”.

He started his career under designer Zaldy Goco, known for creating Victoria’s Secret Fashion Show wings and working with artists like Michael Jackson, Lady Gaga, and Britney Spears.

In 2010, he went out on his own, creating world tours and custom looks for stars like Beyonce, Lorde, Katy Perry, and designed Rihanna’s looks for her Victoria’s Secret Fashion Show performances.

Additionally, Selman founded his own brands, Adam Selman and Adam Selman Sport (A.S.S.), and at his most recent role as chief design officer for Savage X Fenty, he played a key role in the launch of the brand’s entrance into activewear and loungewear.

Selman’s appointment coincides with the group naming three new brand presidents: Anne Stephenson as president of Victoria’s Secret, Ali Dillon as president of Pink, and Amy Kocourek as president of Beauty.

Super said: “This is an exceptional team of product and creative leaders whose vision and operational expertise will drive new levels of growth, innovation, and impact for our company.

“They are joining highly skilled and experienced teams across our brands. With their customer-centric approach, I’m confident they’ll help us unlock the full potential of our brands, capture the next generation of consumers, and strengthen our market leadership.”