Supermarkets

Morrisons expands senior leadership team with new hires

In addition Rachel Eyre, chief customer and marketing officer, returns to Morrisons on 3 March from maternity leave

Morrisons has announced the formal appointment of Martin Dawson as group retail director and the promotion of Charlotte Exell to online director.

Alongside this, the supermarket has appointed Matt Heslop as director of convenience and wholesale, starting in early March 2025.

Heslop has been at Lidl for over 20 years in a number of roles, most recently as chief operating officer and board member of Lidl UK.

Furthermore, Matt McLellan has been appointed to the newly created role of group data and media director and will join Morrisons later this year.

He joins Morrisons from Asda where he was vice president of customer responsible for the design and launch of itsloyalty proposition and for developing a wide range of high profile customer programmes and initiatives.

Lastly, Bruno Lebon has been appointed as group trading director, non-food, working closely with Andrew Staniland who started in early February as Morrisons group trading director.

Lebon has over 39 years experience at Carrefour, most recently as executive director of supermarkets and hypermarkets.

In addition Rachel Eyre, chief customer and marketing officer, returns to Morrisons on 3 March from maternity leave.

Rami Baitiรฉh, Morrisons CEO, said: โ€œIโ€™m very pleased to welcome three outstanding retailers to the Morrisons leadership team and to warmly welcome Rachel back from her maternity leave.

โ€œAll the new joiners have exceptional records in their fields and bring deep experience, a history of delivering growth and a clear customer focus. As Morrisons continues its re-invigoration and growth, their skills and their passion for the customer will make them a powerful addition to our team.โ€

He added: โ€œMartin Dawson has made a significant impact in his new role over the last year and I am delighted to confirm him in the key role of group retail director. And Charlotte Exell has played a vital part in the recent growth of our online business and Iโ€™m confident that under her leadership Morrisons.com will go from strength to strength.โ€

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