Today’s news in brief-18/2/25
Shein has maintained strong growth despite recent challenges, including the US removing duty-free status for low-value ecommerce packages from China and increasing tariffs. Executive chairman Donald Tang reassured investors in a letter, emphasizing the company’s ability to offer affordable fashion and lifestyle products. Tang also expressed support for de minimis reform, which prioritises American consumers, and highlighted investments in supply chain advancements and logistics. However, the letter did not disclose specific financial data. The tariff changes have raised concerns about Shein’s business model, with analysts suggesting potential price increases for both Shein and rival Temu.
Lidl is set to become the first British supermarket to sell products on TikTok Shop, launching a high-protein bundle for £5, with proceeds going to children’s charity NSPCC. The bundle, worth over £30, includes items like protein powder, bars, and peanut butter, alongside a Lidl-branded towel and resistance band set. This limited-time promotion supports Lidl’s new high-protein range and marks its entry into social commerce.
Regatta Group reported a 6% year-on-year sales growth in 2024, selling 23 million products across its portfolio, which includes brands like Regatta Great Outdoors, Dare 2b, Craghoppers, and Regatta Professional. Regatta Great Outdoors saw a 14% growth on third-party platforms, while Dare 2b’s Mountain Series achieved a 23% uplift. Regatta Professional experienced a 30% rise in demand for its workwear, including new women’s ranges. Craghoppers grew by 6%, with its insect-repellent NosiLife range seeing a 32% sales increase.
The Perfume Shop reported strong Valentine’s Day sales, selling over 240,000 bottles from February 1 to 14. Retail sales rose by 34%, with gift sets up 50%. Last-minute shopping surged, with a 7% increase in online purchases on February 12. The retailer also fulfilled 111 Deliveroo orders and saw high demand for personalization services, including ribbons and engraved fragrances.
Tesco appointed Beth Kelly, a Master of Wine, as its new wine product development manager. Kelly, previously a buying manager at Majestic Wine, will oversee wines from France and South Africa. With over 20 years of experience, including roles at M&S and as a wine competition judge, Kelly brings extensive expertise to Tesco. She expressed excitement about influencing wine preferences nationwide and praised Tesco’s commitment to sustainability.
Creative agency THG Studios appointed Richard Aldiss as senior vice president to drive growth. Aldiss brings over 30 years of advertising experience, having held leadership roles at McCann and the IPA. His appointment follows THG Studios’ successful campaigns for brands like Toblerone and ASDA, as well as the launch of its AI-driven iLab.
