Aston Villa Football Club to open new store at Bullring
Located on Bullring's lower level east, the 10,000 sq ft store will be spread across two floors and showcase a mix of Aston Villa and Adidas merchandise
Aston Villa Football Club has selected Bullring to launch a new store set to open in May 2025.
Located on Bullring’s lower level east, the 10,000 sq ft store will be spread across two floors and showcase a mix of Aston Villa and Adidas merchandise.
The space will feature Adidas’ footwear and lifestyle collections alongside exclusive Aston Villa collaborative products such as kits, training wear, and limited-edition collections, while also offering on-site personalisation where customers can customise their purchases.
Designed to celebrate Aston Villa’s footballing heritage, the Bullring store will incorporate elements from the club’s 150th anniversary and the Villa Park stadium. It will also feature a dedicated museum area, to highlight the club’s unique place in Birmingham and football history.
Paul O’Brien, director of leasing and commercialisation at Hammerson, said: “Aston Villa’s new store coming to Bullring is a great example of Hammerson’s occupier mix strategy, delivering best-in-class spaces that are exciting and unique in equal measure. The one-of-a-kind retail experience from this historic football club points to the quality we are successfully driving across our portfolio, and aligns with our commitment to keep Bullring’s visitors engaged and coming back.”
Chris Heck, president of business operations at Aston Villa FC, added: “Bullring is, without a doubt, the best possible location to launch this flagship Aston Villa store. As the most iconic destination in our city, Bullring boasts a vibrant sportswear and football culture, making it the perfect fit. This store will mean we can connect with our fans and the broader Birmingham football community in a truly unique way.”
